Smiley print

This casual T-shirt has multicolour slogan prints. It's made with pure cotton for a soft and gentle fit that will keep your baby boy feeling cool and comfortable feel in the summertime.   DETAILS 100% combed cotton Crew neck Short sleeves   OUR DIFFERENCE Broken needle policy: Did you know every factory that makes our babywear has a broken needle policy? If a needle in a machine breaks during the manufacturing process, every piece must be collected before a new needle is issued – only then does production continue. Babywear then goes through a metal detector before it leaves the factory, and this ensures there is absolutely no chance of any metal being left in any of our items. It’s just another way that Woolies makes sure your baby gets the very best, safest products. Metal detection: Did you know that every factory that makes our babywear has a metal detector? This makes sure there is absolutely no chance of any metal being left in any of our items, which could harm your child later on. It’s just another way that Woolies makes sure your little one gets the very best, safest products.  BCI cotton: By buying this cotton product you’re supporting responsibly grown cotton through the Better Cotton Initiative.

Smiley kids rejoice! We have the perfect party shirt for you. Supersoft cotton chambray with fun smiley face motifs. Happiness is.... Wearing Angel & Rocket.

These SmileyWorld® shorts are adorned with awesome smiley face prints for a fun look. They're designed with soft cotton and have a drawstring waistband for a comfortable fit.    DETAILS 100% cotton Unbrushed fleece  Drawstring waistband Pockets   OUR DIFFERENCE BCI cotton: By buying this cotton product you’re supporting responsibly grown cotton through the Better Cotton Initiative.   

This SmileyWorld® T-shirt is super cool and features tie-dye smiley faces and slogan print. It's made from soft combed cotton for a comfortable.   DETAILS 100% combed cotton Short sleeves   OUR DIFFERENCE Investing in Better Cotton:  By choosing our cotton products, you're supporting our investment in Better Cotton's mission.

Made from pure-cotton, these denim jogging bottoms have an elasticated waistband for a comfortable fit, decorated with an all-over Smiley World print and an embroidered logo to the rear pocket, finished with side pockets.

This pack of SmileyWorld® T-shirts has one with quirky dino prints and one with stripes and a smiley face print. They're both crafted with soft cotton for a breathable fit.   DETAILS 100% cotton Crew neck Short sleeves   OUR DIFFERENCE BCI cotton: By buying this cotton product you’re supporting responsibly grown cotton through the Better Cotton Initiative. 

Sun's out, tie-dye out! The perfect piece for sunny adventures, this cotton dress is coated in a vibrant tie-dye print that'll shine under the summer sun. The sleeves bodice features an embroidered smiley sun badge, falling into a tiered skirt.

These SmileyWorld® pyjamas have rainbow and smiley face prints. The set has a short-sleeve T-shirt and matching shorts for a cool and comfortable fit.    DETAILS 100% cotton Crew neck Short sleeves Elasticised waistband   OUR DIFFERENCE BCI cotton: By buying this cotton product you’re supporting responsibly grown cotton through the Better Cotton Initiative. 

This SmileyWorld® durable backpack features an all-over smiley print and has a large zipped inner and an extra front compartment to stow your little one's smaller essentials.   DETAILS 100% polyester 2 zip inners

Our SmileyWorld®  backpack is the perfect balance of function and style. It has a spacious inner, and a front pouch with a bold smiley print to stow smaller essentials.   DETAILS  100% polyurethane    

2 piece set. Oversized T-Shirt. Short sleeves. Crew neck. Smiley print. Shorts with an elasticated waist and drawstring.

This 2-piece outfit is perfect for your little one, featuring a loose fit white cotton t-shirt with a checked smiley face graphic, alongside a pair of checked trousers with an elasticated waistband, cargo-style side pockets, a turn-up ankle cuff and a printed smiley face screen print.

Add some joy to their T-Shirt collection, with this oversized short sleeve top crafted from supersoft cotton. The T-Shirt features an official Smiley World logo to the chest and an oversized floral smiley back print, finished with a ribbed crewneck collar.

A two-tone striped dress with a bold smiley face print and slogan detail. It's designed with pure cotton for a soft feel and a drawstring waistband for a comfortable fit.   DETAILS 100% cotton Crew neck Short sleeves Drawstring waistband   OUR DIFFERENCE BCI cotton: By buying this cotton product you’re supporting responsibly grown cotton through the Better Cotton Initiative. 

This no-fuss outfit is perfect for their warm-weather adventures, featuring a pure cotton short sleeve t-shirt with an all-over smiley face print. A pair of coordinating cycling shorts provide a stretchy fit, finished with an elasticated waistband.