Seo specialist

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A stimulating and rewarding career offering awaits the successful professional in their field as Digital Marketing/Lead Specialist within a company. MAIN PURPOSE OF THE POSITION:The ideal candidate should be self-motivated, customer focussed, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and ultimately improve sales volumes across all brands.Process and systems management is key to the success of this role, while showing proficiency in market research and statistical analysis. A dynamic personality with a drive to support the sales teams to improve performance, control and maintenance of their virtual leads. HIGH-LEVEL KEY PERFORMANCE AREAS:-DIGITAL MARKETING: Content Strategy – The design and functionality of all company websites, also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met. SEO and SEM – responsible for ensuring that the websites are easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or facilitating the use of paid online advertising (SEM) to drive relevant traffic to their website. E-Commerce – where appropriate, be responsible for converting website visits into online sales. Social Networking – responsible for managing the online presence and brand through all social networking tools such as Facebook, Twitter and Google. Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Ensure a consistent look and feel across all public marketing channels that adhere to our branding and style guidelines/kit; LEAD GENERATION: Manage, nurture, and convert inbound leads into sales opportunities. Generating and converting new customer leads in partnership with the sales teams. Customer analysis and interaction, relationship building and re-targeting prospects through campaign management to improve conversion ratios on the various platforms. Conduct a needs analysis and determine prospects pain points Assist with strategy, creation, and implementation of current/future marketing campaigns Perform analysis of marketing and sales data and report performance of all branches results. Identify opportunities to improve closing sales ratios for sales teams. Report ou... Job Reference #: CPT000567/MO

META DIGITAL MARKETING SPECIALIST / STELLENBOSCH – Our client, a dynamic investment firm with a nationwide presence and a growing footprint in Southern Africa, is seeking a talented Digital Marketing Specialist to join their team. This is a new role that will primarily focus on developing and executing comprehensive digital marketing strategies centred around Meta and Google Ads, driving engagement and growth across online platforms. Education & Experience: Relevant certifications in Meta, Google Ads, SEO, or web development preferred. Proven experience in managing Meta and Google ads and optimizing for performance. Strong background in e-commerce, Meta Pixel setup, and SEO practices. Familiarity with WordPress; coding skills in HTML/CSS are a plus. Meta Ads Management: Develop and manage effective ad campaigns on Facebook and Instagram. Monitor and optimize performance to maximize ROI. Conduct A/B testing for improved targeting. Generate performance reports with actionable insights. Stay updated on Meta advertising trends. Meta Pixel & Tracking: Set up and manage Meta Pixel to track user behaviour and ad performance. Ensure accurate conversion tracking across digital platforms. Collaborate with web development for Pixel integration. Troubleshoot tracking issues. Google Ads Management & SEO: Conduct keyword research to identify valuable search terms. Maintain keyword strategies for optimal content ranking. Use analytics tools to enhance organic and paid traffic. Perform technical audits and fix SEO issues. Technical Skills: Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup. Understanding of web development frameworks and CMS like WordPress and Shopify. Analytical & Communication Skills: Strong analytical skills to interpret data and make informed decisions. Excellent verbal and written communication abilities for diverse audiences. Personal Attributes: Detail-oriented with a focus on accuracy. Self-motivated with strong project management skills. Effective problem-solver with a passion for digital marketing and industry trends. Website Development: Assist in website development tasks. Ensure website optimization for Meta ads and tracking Test new functionalities to improve user experience. Collaboration & Communication: Work with marketing, design, and development teams for effective campaigns. Train team members on Meta ads and Pixel integration. Explain technical concepts to non-technical stakeholders. Salary: Market related (based on experience) Application Process: E-mail your CV, recent head and shoulder photo and at least 2 most recent references to Solutions@workafrica.co.za Use “METADEVELOPER” as a reference in the subject heading. If you don’t hear from us within 4 weeks of your application, please consider your application unsuccessful Job Reference #: METADEVELOPER Consultant Name: Claire O'Reilly