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META DIGITAL MARKETING SPECIALIST / STELLENBOSCH – Our client, a dynamic investment firm with a nationwide presence and a growing footprint in Southern Africa, is seeking a talented Digital Marketing Specialist to join their team. This is a new role that will primarily focus on developing and executing comprehensive digital marketing strategies centred around Meta and Google Ads, driving engagement and growth across online platforms. Education & Experience: Relevant certifications in Meta, Google Ads, SEO, or web development preferred. Proven experience in managing Meta and Google ads and optimizing for performance. Strong background in e-commerce, Meta Pixel setup, and SEO practices. Familiarity with WordPress; coding skills in HTML/CSS are a plus. Meta Ads Management: Develop and manage effective ad campaigns on Facebook and Instagram. Monitor and optimize performance to maximize ROI. Conduct A/B testing for improved targeting. Generate performance reports with actionable insights. Stay updated on Meta advertising trends. Meta Pixel & Tracking: Set up and manage Meta Pixel to track user behaviour and ad performance. Ensure accurate conversion tracking across digital platforms. Collaborate with web development for Pixel integration. Troubleshoot tracking issues. Google Ads Management & SEO: Conduct keyword research to identify valuable search terms. Maintain keyword strategies for optimal content ranking. Use analytics tools to enhance organic and paid traffic. Perform technical audits and fix SEO issues. Technical Skills: Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup. Understanding of web development frameworks and CMS like WordPress and Shopify. Analytical & Communication Skills: Strong analytical skills to interpret data and make informed decisions. Excellent verbal and written communication abilities for diverse audiences. Personal Attributes: Detail-oriented with a focus on accuracy. Self-motivated with strong project management skills. Effective problem-solver with a passion for digital marketing and industry trends. Website Development: Assist in website development tasks. Ensure website optimization for Meta ads and tracking Test new functionalities to improve user experience. Collaboration & Communication: Work with marketing, design, and development teams for effective campaigns. Train team members on Meta ads and Pixel integration. Explain technical concepts to non-technical stakeholders. Salary: Market related (based on experience) Application Process: E-mail your CV, recent head and shoulder photo and at least 2 most recent references to Solutions@workafrica.co.za Use “METADEVELOPER” as a reference in the subject heading. If you don’t hear from us within 4 weeks of your application, please consider your application unsuccessful Job Reference #: METADEVELOPER Consultant Name: Claire O'Reilly