Meta digital marketing specialist

A stimulating and rewarding career offering awaits the successful professional in their field as Digital Marketing/Lead Specialist within a company. MAIN PURPOSE OF THE POSITION:The ideal candidate should be self-motivated, customer focussed, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and ultimately improve sales volumes across all brands.Process and systems management is key to the success of this role, while showing proficiency in market research and statistical analysis. A dynamic personality with a drive to support the sales teams to improve performance, control and maintenance of their virtual leads. HIGH-LEVEL KEY PERFORMANCE AREAS:-DIGITAL MARKETING: Content Strategy – The design and functionality of all company websites, also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met. SEO and SEM – responsible for ensuring that the websites are easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or facilitating the use of paid online advertising (SEM) to drive relevant traffic to their website. E-Commerce – where appropriate, be responsible for converting website visits into online sales. Social Networking – responsible for managing the online presence and brand through all social networking tools such as Facebook, Twitter and Google. Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Ensure a consistent look and feel across all public marketing channels that adhere to our branding and style guidelines/kit; LEAD GENERATION: Manage, nurture, and convert inbound leads into sales opportunities. Generating and converting new customer leads in partnership with the sales teams. Customer analysis and interaction, relationship building and re-targeting prospects through campaign management to improve conversion ratios on the various platforms. Conduct a needs analysis and determine prospects pain points Assist with strategy, creation, and implementation of current/future marketing campaigns Perform analysis of marketing and sales data and report performance of all branches results. Identify opportunities to improve closing sales ratios for sales teams. Report ou... Job Reference #: CPT000567/MO

Job Position: Assistant Information Specialist Location: Port Elizabeth Salary: commensurate with experience and qualification (lower end) Email your updated CV to recruit@onlinepersonnel.co.za Working hours: Monday to Thursday 10 am to 7 pm Friday: 8 am to 12 noon Saturday: 8 am to 1 pm Qualifications / Requirements • Minimum of Advanced Diploma / Bachelors Degree in Library and Information Science • Must have professional registration with LIASA • Minimum of 1 years experience as an Assistant Librarian in a small to medium sized facility within an education environment • Experience in academic compliance, functions / activities experience within a Higher Education environment • Best suited to a friendly, organised person who works accurately and is able to handle pressure • Time management skills • Digital literacy skills • Working knowledge of MS Word, Excel and PowerPoint • Understanding of library related technology Key Performance Areas: Continuously train customers on how to use information centre databases to enable them to research and access information required Facilitate presentations Ensure adherence to policies and procedures and provide ad hoc support Assist with research by searching for relevant articles and research material Request material from publishers and source additional material for staff Update new books on the system to ensure accurate record keeping Compile journal content pages Co-ordinate day-to-day book loans Facilitate academic support and training sessions Participate in Marketing initiatives and strategies Responsibility: Email your updated CV to recruit@onlinepersonnel.co.za Working hours: Monday to Thursday 10 am to 7 pm Friday: 8 am to 12 noon Saturday: 8 am to 1 pm Qualifications / Requirements • Minimum of Advanced Diploma / Bachelors Degree in Library and Information Science • Must have professional registration with LIASA • Minimum of 1 years experience as an Assistant Librarian in a small to medium sized facility within an education environment • Experience in academic compliance, functions / activities experience within a Higher Education environment • Best suited to a friendly, organised person who works accurately and is able to handle pressure • Time management skills • Digital literacy skills • Working knowledge of MS Word, Excel and PowerPoint • Understanding of library related technology Key Performance Areas: Continuously train customers on how to use information centre databases to enable them to research and access information required Facilitate presentations Ensure adherence to policies and procedures and provide ad hoc support Assist with research by searching for relevant articles and research material Request material from publishers and source additional material for staff Update new books on the system to ensure accurate record keeping Compile journal content pages Co-ordinate day-to-day book loans Facilitate academic support and training sessions Participate in Marketing initiatives and strategies Job Reference #: Assistant Information Specialist

Job Position: Assistant Information Specialist Location: Port Elizabeth Salary: commensurate with experience and qualification Email your updated CV to recruit@onlinepersonnel.co.za Working hours: Monday to Thursday 10 am to 7 pm Friday: 8 am to 12 noon Saturday: 8 am to 1 pm Qualifications / Requirements • Minimum of Advanced Diploma / Bachelors Degree in Library and Information Science • Must have professional registration with LIASA • Minimum of 1 years experience as an Assistant Librarian in a small to medium sized facility within an education environment • Experience in academic compliance, functions / activities experience within a Higher Education environment • Best suited to a friendly, organised person who works accurately and is able to handle pressure • Time management skills • Digital literacy skills • Working knowledge of MS Word, Excel and PowerPoint • Understanding of library related technology Key Performance Areas: Continuously train customers on how to use information centre databases to enable them to research and access information required Facilitate presentations Ensure adherence to policies and procedures and provide ad hoc support Assist with research by searching for relevant articles and research material Request material from publishers and source additional material for staff Update new books on the system to ensure accurate record keeping Compile journal content pages Co-ordinate day-to-day book loans Facilitate academic support and training sessions Participate in Marketing initiatives and strategies Responsibility: Email your updated CV to recruit@onlinepersonnel.co.za Working hours: Monday to Thursday 10 am to 7 pm Friday: 8 am to 12 noon Saturday: 8 am to 1 pm Qualifications / Requirements • Minimum of Advanced Diploma / Bachelors Degree in Library and Information Science • Must have professional registration with LIASA • Minimum of 1 years experience as an Assistant Librarian in a small to medium sized facility within an education environment • Experience in academic compliance, functions / activities experience within a Higher Education environment • Best suited to a friendly, organised person who works accurately and is able to handle pressure • Time management skills • Digital literacy skills • Working knowledge of MS Word, Excel and PowerPoint • Understanding of library related technology Key Performance Areas: Continuously train customers on how to use information centre databases to enable them to research and access information required Facilitate presentations Ensure adherence to policies and procedures and provide ad hoc support Assist with research by searching for relevant articles and research material Request material from publishers and source additional material for staff Update new books on the system to ensure accurate record keeping Compile journal content pages Co-ordinate day-to-day book loans Facilitate academic support and training sessions Participate in Marketing initiatives and strategies Salary: R14000 Job Reference #: Assistant Information Specialist

META DIGITAL MARKETING SPECIALIST / STELLENBOSCH – Our client, a dynamic investment firm with a nationwide presence and a growing footprint in Southern Africa, is seeking a talented Digital Marketing Specialist to join their team. This is a new role that will primarily focus on developing and executing comprehensive digital marketing strategies centred around Meta and Google Ads, driving engagement and growth across online platforms. Education & Experience: Relevant certifications in Meta, Google Ads, SEO, or web development preferred. Proven experience in managing Meta and Google ads and optimizing for performance. Strong background in e-commerce, Meta Pixel setup, and SEO practices. Familiarity with WordPress; coding skills in HTML/CSS are a plus. Meta Ads Management: Develop and manage effective ad campaigns on Facebook and Instagram. Monitor and optimize performance to maximize ROI. Conduct A/B testing for improved targeting. Generate performance reports with actionable insights. Stay updated on Meta advertising trends. Meta Pixel & Tracking: Set up and manage Meta Pixel to track user behaviour and ad performance. Ensure accurate conversion tracking across digital platforms. Collaborate with web development for Pixel integration. Troubleshoot tracking issues. Google Ads Management & SEO: Conduct keyword research to identify valuable search terms. Maintain keyword strategies for optimal content ranking. Use analytics tools to enhance organic and paid traffic. Perform technical audits and fix SEO issues. Technical Skills: Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup. Understanding of web development frameworks and CMS like WordPress and Shopify. Analytical & Communication Skills: Strong analytical skills to interpret data and make informed decisions. Excellent verbal and written communication abilities for diverse audiences. Personal Attributes: Detail-oriented with a focus on accuracy. Self-motivated with strong project management skills. Effective problem-solver with a passion for digital marketing and industry trends. Website Development: Assist in website development tasks. Ensure website optimization for Meta ads and tracking Test new functionalities to improve user experience. Collaboration & Communication: Work with marketing, design, and development teams for effective campaigns. Train team members on Meta ads and Pixel integration. Explain technical concepts to non-technical stakeholders. Salary: Market related (based on experience) Application Process: E-mail your CV, recent head and shoulder photo and at least 2 most recent references to Solutions@workafrica.co.za Use “METADEVELOPER” as a reference in the subject heading. If you don’t hear from us within 4 weeks of your application, please consider your application unsuccessful Job Reference #: METADEVELOPER Consultant Name: Claire O'Reilly

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Our team of experts meticulously optimizes website content, meta tags, and builds high quality backlinks to enhance organic search engine rankings. Businesses strive to improve their visibility and attract valuable traffic from leading search engines such as Google, Yahoo, Bing and others. In simpler terms, the Best Digital Marketing strategy can significantly elevate your online presence.