FLOORING MARKET COMPETITION AND INNOVATION IN SOUTH AFRICA

All along, the Chinese polyethylene deck prices china manufacturing enterprises are heavy and light creation, which is the Chinese flooring manufacturing country despite being powerful but difficult to say the root cause. Floor competitive market, many domestic enterprises can easily blind with the tide of investment, to see which projects make money, rush to do this project Chung, this approach is very undesirable. Easily into flooring market, no detailed floor corporate culture and innovation the competitive situation, research and development capabilities, the ultimate flooring market share from farther and farther. And so far the development of modern floor twenty years, from the original flooring products meet the functional, and now needs to meet the owner of taste, and cultural needs. With the maturity of the market floor, flooring products are broken down from the initial segment in large groups on the grade, and now the market. The product is only to meet common needs, and now for the United States to meet the individual, novelty demand. Flooring market segments began to refine, competition from product competition, price competition to competition positioning, market segmentation competition.
"80" emerging consumer groups, they like to soak forum Get to purchase the experience of others, learn from others decoration Collection. They individuality, self and autonomy, the family have a strong sense of participation, hoping to follow their own ideas, to design a unique floor. They favor more simple fashion; they pay attention to environmental protection, promoting green home, to the floor with stringent environmental requirements; they like online shopping, enjoying the little mouse will be able to buy the products of joy. They have different values, ways of thinking, philosophy of life and consumption patterns. They have gradually become an important market segment of the engineered wood panels India, became the main wardrobe consumption. So how flooring business always has their pulse, to keep up with their pace, pinpoint positioning of the product, it has become the key to winning the 80 consumer markets. Consumer attitudes boldly ahead after 80, to be creative, likes to try new things, ability to accept new things is also very strong. Consumption during directional clear, strong ability to control spending, willing to go hand in hand to try and experience consumption - that is, buy. 80 consumer-oriented process feelings and feelings, emphasizing the use of the product real experience, the pursuit of product or service with their emotional experience consistency, so as to be inspired desire to buy, stimulate consumption, and guide consumption.
However, the flooring company is still facing a lot of consumer groups, the development of large companies want to floor it necessary to root out the market, looking for more potential consumers. Innovation is the breakthrough shortcut. Innovation capacity difference is an important basis for future tiered floor, as the economic crisis experienced a larger test of the flooring industry, it will be a survival of the fittest reshuffle. By then, the surviving flooring business will have a broader market space, plus a large number of sales of blank period, which rely on innovation and R & D companies adhere to the floor will usher in the golden period of growth. Meanwhile, the brand and corporate culture will become more popular, the floor is no longer confined to the domestic brand lord, but to strengthen its own brand connotation, to the height of the travel world brand. Therefore, the next decade is the rise of Chinese flooring brand ten years, these words a little too much. So flooring industry continues to grow and develop, only innovation can determine, product culture is the core competitiveness of the floor sustainable development of enterprises. Simple mimicry can enable enterprises entered a virtuous cycle of sustainable development. China flooring business has always been to create a heavy and light manufacturing, which is the Chinese flooring manufacturing country despite being powerful but difficult to say the root cause. The lack of investment in science and technology and market research high strength polystyrene ceiling tiles of herd behavior in the face of this market opportunity and the challenge will be very dangerous. Therefore, the emphasis on research and development will be an indispensable link.