501® ORIGINAL FIT JEANS IN SOUTH AFRICA

Close your eyes. Think “jeans.” Now open. They were 501s®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence — burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they’ve never gone out of style. And they never will.   DETAILS 100% cotton Regular through seat and thigh   CARE Wash your jeans once every 10 wears at most; this increases their lifespan and saves natural resources When you eventually launder your jeans, wash and dry them inside out with like colors Liquid detergent is recommended   READ MORE The Levi's® Fit Guide